Why Magento tops Shopify as a web commerce platformLe Backstore
When it comes time to choose an e-commerce platform for your business, making the right choice may seem like a daunting task. Many of us pick what’s most popular, or the first thing that is suggested to us. But that’s not always the best solution for our needs! If you want to grow and evolve, it’s crucial that you choose the right e-commerce platform from the outset!
There are two major players that stand out from the crowd in today’s market: Shopify and Magento. Both are great options for creating your online store and both offer many ways of personalizing the customer experience. However, Magento has a lot more options than Shopify and with Magento, you’ll get exactly what you are looking for at a lower cost. Here’s why…
A tool that adapts to your needs
As a platform, Shopify is easy to use and easy to install. It provides a good base for small businesses, but the platform reaches its limits quickly. It will then become more challenging to grow your online store without encountering several snags. As soon as you want to add features, special features that aren’t commonly used or features that aren’t at the heart of Shopify, you will have to install extensions, and those extensions aren’t necessarily compatible with each other, making it more complicated and often more expensive.
For example, Shopify is unilingual at its base, while Magento is intrinsically multilingual. So in order to create an online store that is multilingual on Shopify, you need to add an extension and ensure that all the text on your site (purchase confirmation, page 404, dialog boxes, email confirmations, etc.) has been translated to French. You may even have to create a second online store in another language to avoid any bugs. The same goes for selling in multiple currencies.
With Magento, everything is adaptable, while with Shopify you always have to add extensions to make each additional function operational. What’s more, usually Shopify users have to hire Shopify programmers to install custom modules and features.
Magento will adapt to your needs while with Shopify, it’s the opposite: you will have to adapt your needs to suit the platform or find an extension (often at an extra cost) that can best meet your needs.
What’s it all going to cost you?
Cost is a concern for many people when they are shopping around for an e-commerce platform. Shopify offers a monthly rate that includes hosting fees. Magento is a free, open-source software, but you have to cover the hosting costs.
Unless you are skilled with technology, you can rely on experts who can help you build your online Magento store. If you use Shopify and you are a motivated user, you can create your website on your own. But there is a catch: because Shopify offers a month-to-month payment plan, in the long-term, it’s more affordable to pay Magento’s start-up costs.
And remember, if you want to customize your online sales or add special features to your products, you will have a harder time doing so yourself with Shopify. Sooner or later you will need a developer who will charge you extra, in addition to your monthly subscription. Lastly, if your company expands and Shopify no longer meets your needs, you will lose your configuration and any customization you implemented on Shopify because you can’t export from the platform. That means a waste of time and money for your company. And who wants that?!
Magento grows with you
Even if Shopify is a good way to start your own online business, in the end Magento is more profitable and less complicated if used right from the start. It’s a better platform that will grow alongside your company and you will never be limited by its functions. It will adapt to your business model instead of holding you back. Very few platforms can boast such flexibility.
Contact us to find out more about the services offered by Le Backstore and about its expertise with Magento.