Make Content Marketing work for your Online BusinessLe Backstore
You own an online business but you’re stumped on how to attract new customers. We get it. It may be time to invest in some content marketing !
In today’s market, web marketing is very closely linked to content creation. Digital marketing, or web marketing, is type of strategy that emphasizes creating and sharing quality messages that are both interesting and relevant to your customers.
The goal: convert prospective customers into buyers using the content you share. Web marketing comes in many shapes and sizes depending on your needs; blog articles, white papers, tutorials, testimonials, contests, games, etc. It all depends on you.
Content marketing can serve your online business well, if used properly. Find out how you can use content marketing to your advantage !
Creating content increases your visibility
Did you know that content marketing can increase your online visibility and generate more leads? The key lies in optimizing your website’s organic search (SEO).
When a user is looking for something online, search engines will list results according to quality of webpages. Perhaps you put two and two together and guessed that content is one of the elements used in this analysis. Search engines reward relevant, new, unique and useful content.
And when the content is interesting enough for your audience, they may like it or share it on their social networks, which will in turn increase your brand visibility.
These days, consumers are well-informed people. They will conduct online searches before purchasing a product or service. By creating personalized content, you will inform your customers about what you have to offer and give them an insight into your area of expertise, and then you can convince them to buy from you.
Increase your website traffic with content marketing
It goes without saying that the more you increase your online visibility by using organic SEO, the more likely you are to bring traffic to your e-commerce business.
What’s more, companies that offer advice and tips about their industry lend themselves to attracting customers looking for relevant information.
Let’s say you sell knitwear. You could use your blog as a means to share how-to videos for beginner knitters or even advice on choosing the right kind of knitting accessories. It won’t necessarily translate into readers buying your products, but you will garner more visitors to your website and they will have your brand in mind when they are indeed ready to buy.
Building brand loyalty through content marketing
Your created content can also help your customers after they purchase your product or services. You can offer them advice, information and tips on how to use your creation. This will increase customer satisfaction among buyers that feel they can rely on you and your brand, even after the purchase is complete.
Not only that, by sharing your content on social networks, you can initiate discussions and develop an online community, which can strengthen customer loyalty.
Boost your reputation, credibility and your customer’s confidence in your brand
By writing about topics related to your industry, you position yourself as a reliable expert in your field, which will increase your credibility and enhance your reputation.
Your target clientele will be more likely to trust your product or service if they feel that you are fully aware of their needs and can help them find solutions for their problems.
Increase your sales
By increasing your brand visibility, your website’s traffic, your current customers’ loyalty, your company’s notoriety and credibility as well as your prospective customers’ confidence, you will increase your sales opportunities.
Finally, by advising your prospects on how to use your product or service and why they should do business with your company, you encourage them to buy with you, rather than from your competitors.
Content marketing: to conclude
Now you know that content marketing can be a significant asset for online businesses.
But in order for it to work for you, your content has to be relevant, unique and useful to your target audience. For that reason, it must be carefully crafted and naturally efficient.
If you would like a hand developing good content, contact one of our experts!